Principles
These are the principles that guide everything we do at Mindlace
Our Partnership principles
We build partnerships on trust, transparency, and results; these principles are our commitments to you.
Our journey together
We can join you at whatever stage you are at and take you on a journey towards our agreed destination. Our Pathforger framework ensures perfect alignment at every step.
Data-driven guidance
To accelerate innovation, we must use data at every step. This approach helps us learn what works and what doesn’t, fast.
Building for the long term
Our relationships are founded on trust and honesty. We will never string together a narrative that we don’t believe, even if it costs us. You’ll learn to trust our judgement and our character.
Strategic level thinking meets exacting detail
Everyone at Mindlace is technically skilled — we all craft. Our founders have also been executives at some of the most innovative companies in the world. This means we effortlessly transition between the high-level and those tiny details that matter.
Complete transparency
You’ll always know what we’re doing, why, and how it serves our shared metric of success. We maintain open communication throughout our partnership; no sugar coating, no blurred lines.
Your worries, gone
Forget those sleepless nights. We manage projects meticulously. We pull you in when necessary and take the reigns whenever we can.
If you’re not happy, we’re not happy
We are the only technology firm that offers genuine guarantees on our work, or your money back. This is not lip service, it’s in our contract. That’s our Impact Pledge.
Streamlined project management
We work with small and empowered teams on short cycles with fewer meetings and a focus on doing.
Our innovation principles
We believe innovation is fueled by curiosity, data, and bold experimentation; these principles guide how we create real impact together.
A tailored approach
No two projects are the same, so we never treat them as such. This means we plan a specific route through Pathforger based on a sensible risk based approach. That is, does completing an activity provide more value than it costs to run?
Short cycle times
We encourage clear and controlled cycles of work, between six to eight weeks. Within those cycles we run weekly or fortnightly sprints. This pushes clearer thinking, more tightly scoped deliverables and laser focus of the full team — both Mindlace and our clients.
Embrace small teams
We operate with agile teams, typically between 3–7 members. This structure enables individual ownership, a thorough understanding of the project and less communication overhead. Less people, better execution, lower costs.
It’s all about learning
To innovate effectively, we must be constantly learning and evolving. Observation is not enough; finding causality is where real insights lie.
Interact with your users
Users provide an invaluable source of insights. They help confirm what’s desirable and test key assumptions that the team and our clients have made. Users always reveal surprising needs and desires.
Navigate with data
Data informed decision making. It offers an objective perspective, helping us refine our strategies and optimise our execution.
Trust your instincts
Whilst using data is crucial we also believe in trusting one’s instincts. Thus we encourage client’s to value their convictions but to balance them out with the insights that data provides.
Our venture principles
We build ventures at the intersection of technology, speed, and real-world value; these principles shape how we turn ideas into thriving businesses.
Fast time to market
We ship full MVPs within 3 months. These are solid, working products that address the key jobs-to-be-done for our target personas.
Solve real problems
We focus on problems stakeholders are willing to pay to solve.
Software-focused
Our ventures leverage software solutions, ensuring scalability from day one.
Revenue generating from day one
Every venture must generate revenue at launch — no exceptions.
Strategic collaborations
We partner with established organisations in the industries we enter, accelerating growth and strengthening our ventures with insider expertise.
Use the latest technology
We embrace bleeding-edge technology where it adds value, solving problems more effectively than existing tools. Of course, we heavily utilise our agentic AI framework to build exceptional product and customer experiences.